2014年6月29日 星期日

商業英文E-MAIL,請不要生意腔!


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2014/06/30 第94期  |  訂閱/退訂  |  看歷史報份

商業英文E-MAIL,請不要生意腔!

1. 不要生意腔:可以用We 就不要用YOU

每一封email往來,都是你和與收信人之間的交流。很多人以為寫商業email就應該用「生意腔」,於是把本來有感情基礎的email寫得官樣。

(不好) "Your mail has been received."/"Your complaint is being looked into."
(好) "I have received your mail."/"We are looking into your complaint."

每次email往來不就是跟對方進行了一次交談嗎?只不過是把交談的介面放在email上而已。多用一些簡單明瞭的句子,用我/我們做主詞,這樣才能讓email讀起來熱情、友善,像朋友交談那樣簡單、自然,親切又人性化。

"You" 態度:You will receive your computer by next week.
"We" 態度:We are happy to have your order. We shipped it by July 21.

2. 一針見血:可以清楚就不要模糊

寫email最忌諱文縐縐,要打電話給人就用call,要去拜訪人就說visit,不要用模模糊糊的contact。

模糊:Contact, Soon
明確: call, write, visit, by March 15

3. 訊息簡明:可以一個字就不要兩個字

大部份商業人士跟你一樣,每天都要閱讀大量email。所以email一定要寫得簡明扼要。與主題無關或者無助於email的目的內容,請毫不留情的捨棄。

冗長:
-The paper jam had the effect of a destructive force on the copy machine. (12)
-We have enclosed a brochure which shows further details of manufacture. (11)
精簡:
-The paper jam destroyed the copy machine. (5)
-The enclosed brochure shows further manufacture details. (7)

4. 語言樸實:用對方看得懂的關鍵字

每個行業都有自己的行話,email溝通時候要確定別人懂不懂你的行話,也儘量不用華麗詞藻。西方的語言習慣,他們更願意使用簡練而樸實的語言;比如"We look forward to a bright and glorious future of cooperation",就不如直接寫成"We hope to have the opportunity to work with you in the future.",這樣才更加符合西方人的語言習慣。

迂迴 :
-The choice of exogenous variables in relation to multi-collinearity is contingent upon the derivations of certain multiple correlation coefficients.
直接:
-Supply determines demand.

5. 有技巧的表達:永遠讓人覺得you're helpful

同樣一件事說法不同,得到回應就不同,有技巧的說法讓人樂於為你效勞。

拙:
-Obviously, if you'd read your policy carefully, you'd be able to answer these questions yourself.
-In order to complete the claim you made, simply. . .
-We want to get our check.
巧:
-I'm glad to clear up these questions for you.
-To complete your transaction, . . .
-To keep your account in the preferred customer class, send our check for NT$200,000 today.

6. 標題就看得出來專不專業

也許很多人都沒有意識到,E-mail的標題是很重要的一個部分,你的郵件給對方的第一個印象就是透過標題來完成的。如果標題沒有內容,看起來像群組垃圾郵件,命運就是直接進入垃圾桶。

不專業:
-How are you?
-Can we work together?
專業:
-Introduction: Our Product Offerings for Bright Ideas Imports.
-Proposal: Bright Ideas Imports-ABC‘s Partnership Opportunity.

更多世界公民文化中心的文章
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這是世界公民文化中心一對一教學方法之一,不只是要揪你英文的錯誤;更厲害的是,你並不是犯錯,只是不夠道地,老師會用他的邏輯改說你的句子,這個方法,叫做"paraphrase"。先試試以下這些範例你有沒有更好的說法?然後再看答案。

 

  1. I forgot paying my electricity bill, and my electricity is broken. 我忘了繳電費被斷電了。
  2. I'm tired of eating the difficult eat food in the employee restaurant. 我厭倦員工餐廳難吃的餐點。
  3. After praying quietly he became braver to face the difficulties. 默禱後,他面對困難的勇氣倍增。
  4. My thousand times thanks to your kindness. 你的好意使我萬分感激。
  5. He has been trying hard to control his temper. 他一直極力控制脾氣。
  6. How did you really foresee he'd signed a contract with our political foe? 你怎知他會和我們政敵立約?
  7. Things become messy in my office. 公事變得越來越忙亂。

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  1. I forgot to pay my electricity bill, so the electricity got cut off.
  2. I'm tired of eating the crap they serve in the staff restaurant.
    Crap直譯為垃圾,意譯為很難吃或劣質的口語用法,同yucky (難吃的);staff restaurant員工餐廳。
  3. After praying quietly he faced his difficulties with a fortified spirit.
    fortified加強與牢固的,fortified spirit比喻堅定的意志。
  4. Your kindness overwhelmed me.
    Overwhelmed直譯為覆蓋或淹沒,意譯為不知所措的、受寵若驚及簡直不能相信。
  5. He has been trying hard to hold his temper.
    hold控制住,hold his temper喻其實已在生氣了,但理性地或極力地壓制自己的情緒。
  6. How did you really foresee he'd make a pact with our political foe?
    make a pact約定,這以這麼用:You and I must make a pact (你和我應該立下約定)。
  7. Things are a little hectic in my office.
    hectic忙亂之意,如:It' s been a hectic week.(忙碌的一星期)。或:Andy thrived in the hectic urban environment. (Andy就在這喧囂的都市環境中成長)。

更多Debug 題目
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英語島:一年之內,讓你的英文從3分鐘到能講30分鐘
我願意跟著51張方法卡的最佳節奏,一週練習一張,一年時間換一顆英語腦,從此我想什麼便是什麼,在世界中看見新世界。 
 
 
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